The debut song by Maddie & Tae is marketing brilliance. No, I didn’t say songwriting brilliance – because at the end of the day, I don’t think it’s really about being one of country’s great songs.
I do think it’s a protest song meant to create conversation, debate, and to test where country music is sitting on the timeline of change via public and industry opinion.
Since it’s wasn’t even out yet and it created controversy, I would say – “Well played Maddie & Tae”!
For marketing genius like leaking it out via social media, getting huge google keyword searches, and putting a discussion of the song on a protected “secret” YouTube list, “Well played Scott Borchetta”!
With a growing discussion around the direction of country music, it drops itself into the middle of the topic, creating social media buzz around a debate that’s increasing in volume.
And, it gets Big Machine out in front of where country music may go by testing the waters with two unknowns vs. one of their larger artists. Comments are rampant on the web, providing a plethora of opinion. Brilliant market research approach as well!
Is It Time For Change?
While the is a great marketing ploy, it does take a legitimate swipe at the frat-frenzied songs that dominate the charts and display the maturity level toward women of a nineteen year old who wants to replay his first tail-gate experience like it’s Ground Hog Day. A lot of boys – no men.
You can’t really test a theory if you don’t have a sound product to do the testing with – this song hits all the right marks.
It also puts a spotlight on the lack of strong female characters representing the little girls in their rooms (Maddie & Tae at ten?) who look to the heavens, arms raised, fists shaking at the ceiling screaming – “why is Miranda Lambert the only one taking it to the boys with her songs! Someone fight for us – we’re more than a ‘Lil Abner stereotype!”
No, this isn’t Shakespeare, but it’s a step toward change and a well-written way to test the waters for Big Machine.
So I say, you go girls!
They drew a line in the sand and are willing to take a risk on an experiment. If for nothing else but for that act alone – congratulate them. Standing for something is rare. Being willing to take the heat for it, rarer still. And they likely will.
I also say – you go Scott Borchetta!
For hearing the Jaws music around the bro and hip-hop country sound, and testing the waters (pun intended).
One thing that might be an issue: the girls look like the stereotype they’re railing against. Impacts the credibility a bit, and may taint the research results pool – but that’s just me putting on my “by-day” marketing hat.
Maddie & Tae “Girl In A Country Song”
Girl In A Country Song Lyrics
(Maddie Marlow, Taelynn Elizabeth Dye, and Aaron Scherz)
Well, I wish I had some shoes on my two bare feet,
And it’s gettin’ kinda cold in these painted-on cut-off jeans.
I hate the way this bikini top chafes,
Do I really have to wear it all day?
I hear you over there on your tailgate whistlin’,
Sayin’ “Hey girl!” but you know I ain’t listenin’.
Cause I got a name, and to you it ain’t pretty little thing, honey or baby.