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Song Target Your Way To A Cut

Song Target Your Way To A Cut

Targeting can be on of your best tools in not only building your song chops but adding to your sales skills.

It’s a way of making sure that the product you’re producing is something that already has a demand in the market place. It’s sales 101: know your prospect and deliver a product they need.

Getting your songs to people who will like them and want to sing them is a critical first step for an aspiring songwriter if they’re not performing themselves.

But how do you figure out what they want?

Most songs (not all) are chosen by an artist because there’s a connection between them and the song.

Maybe the song reminds them of a specific memory, a moment, someone they knew – or something they aspire to or just makes them feel good. Whatever it is, there’s something that makes your song stand out for them.

Targeting is a way of creating a song that might have a better chance of connecting or standing out.




Looking across your song inventory and finding the song(s) that fit an artist. You might know a specific artist is looking for songs, so you’ll look through songs you’ve already created and determine which are a good fit to pitch.


Figuring out what will fit into an artists portfolio, their sound, lyrically what they prefer, etc. and then write a song specific to that artist.


Why Target If You’re Not At A Pro Level Yet?


Because you aspire to be someday, and it’s one of the skills you should have when you get there.

Plus, as you practice writing songs, this is a great exercise to engage in to grow your understanding of how hit songs are written.

It’s also a great sales research tool.

You’ll look at how a number of songs fit within a career of songs and then find opportunities within that knowledge.

There’s no better way to learn professional level song craft than to study it at the song level.

And, you may already write songs that sound like those being sung by an artist.  So who is the up-and-comer who is behind them that sounds similar.

As an aspiring pro songwriter this is probably your best pitch prospect. But that’s still down the road a bit.

Let’s get targeting under your belt first!


Targeting 101


Pick Your Artist
You’ll need to be able to write in a style for the artist you’re selecting, so select a few that are in your wheel house.

How do you so that?

1  Do your songs sound similar to songs being sung by a particular artist?  This will be your best first stop.

2  Run through your song catalogue and pick your best songs. Use the worksheet and write down 7 – 10 songs. To the right, write down who you could hear singing the song.

3  Who pops?  Is there a swim lane you’re in already? If so, write down the artist’s name.  If not, decide where you have the best chance of creating a song.  Move on to the research step.


Do The Research
Write down the artist’s name and start listening to their catalogue and reading interviews.  You’ll use this information to start filling out a song information and artist profile.

1  Song Information

Go through the songs and listen for patterns or common themes you might hear.

– Note the keys the artist sings in, and their vocal range.

– Are there certain words, images or phrases they use consistently?

– Do you hear any common melodic phrases?

– Is there a song length or structure they seem to favor?

– Are there common songwriters on their hit songs?  On any songs?

– What are the common traits of the songwriters they use most?

2  Artist Profile

Read any interviews out there about their song selections.

Look for clues:

– What are they drawn to in a song?

– Are there themes they feel represent them from a brand perspective?

– Are there any personal stories that might tie to a larger song idea?

– Do they write on their songs or just choose songs written by other people?


Write A Song
Note the elements you feel should be included to give you the best opportunity to resonate with the artist.

And more importantly, the items that would result in an immediate “no”.


FREE Worksheet
Walk through the steps above with this handy worksheet: Clicking Here


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